Event Programme
Designed for those shaping the visitor experience and managing operations, day one explores the key priorities for the region’s tourism sector. Themes include accessibility, excellence and sustainability, with sessions on creating neurodivergent-friendly experiences, reducing food waste, upcoming legislation, recruitment and retention, property issues, and the latest VisitEngland insights.
Ideal for those driving growth, brand awareness, and innovation, day two focuses on marketing, communications, and technology. Sessions cover using LinkedIn effectively, building loyal communities, AI tools in tourism, reaching new audiences such as the ‘Purple Pound’, enhancing brand advocacy, sustainable print, leveraging awards, and strengthening cybersecurity practices.